Most Popular Company Logo Designs

A logo is a very important component in the total identity of a company. It is a symbol that represents the business. When you recognize a logo, you automatically associate it with the business behind it, the company's reputation and the product or service that is provided. Frequently, the logos with the simplest designs are the ones most recognized. Here are some examples of the most popular company logo designs.

A good logo is simple

When you are driving along and you see the big, red bullseye by the side of the highway, you know that you are approaching a Target store. Target's logo is very well-designed. It is very simple; it is memorable, and it displays effectively and without distortion on various media ranging from a giant billboard to the corner of a business card. McDonald's big "M" has the same qualities. Even a child can associate the "M" with the hope of a Happy Meal. The Nike "swoosh" is another logo that is recognized all over the world.

A good logo is timeless

Sometimes, a company wants to revamp its brand by redesigning its logo. However, the decision makers often do not realize that the public does not want to see something that they have grown to know and love replaced by something else. Last year, Gap tried to replace its classic, white-on-blue box logo with one that had bold, black letters on a white background. The public immediately voiced their outrage through social media. Surprised by the negative feedback, Gap quickly withdrew the new logo.

A logo is a powerful representation of a company. A logo's successful is evident when it has a loyal following. If a company wants to develop brand recognition, it should start by designing an effective logo.