Popular Logo Design Color Combinations

When designing the perfect logo for your business or company, colors, text size, font and size all matter. Choosing the perfect colors is essential to creating a successful and popular logo. Different colors can spur emotions, attitudes and even actions towards your products or business. With so many options available to choose, it is crucial to understand the different colors and combinations that you can use.

Stick to the basics

When you use basic colors like white, black or brown, it engenders feelings of stability. You do not want to have an entire logo that is covered in black. With white as a background color and black as an accent color, you can create a sharp looking logo that is simple, professional and traditional. Creating contrast that is not too edgy is a good idea in the way of making your logo pop without looking too busy and extreme.

Be aware of emotions and reactions

Different colors can stir different emotions in individuals. For example, if you are looking for a logo that screams "energy," then you want to focus on bright red. Yellow is often a color you see paired with red because it is known to make people feel happy and at ease. Energy and happiness go hand-in-hand and are a perfect combinations for an adventurous and fun-loving logo. Blue is also a popular color on logos and is associated with a calming feeling. Blue is often paired with white as they are not only attractive together, but also provide a calm and relaxing feeling to customers. Other things to consider are the geographical dispositions of certain colors. Someone from Nebraska might feel a disposition towards the color red due to a love for their college's sports teams, while someone in Green Bay, Wisconsin might trend towards greens and yellows. Miami Beach styles are bright and breezy, while Seattle, Washington strays more towards pale and modern looks. Matching your logo to something that people enjoy and feel strongly towards is always a good idea.

Always remember to consider the color options for your company's logo. Think about the purpose of your business and make sure your logo clearly displays the message you are trying to communicate to your customers. A weightlifting supplement supply store might want to avoid calming colors and lean towards exciting and energizing schemes, whereas a day spa would want to use pale greens, yellows and blues to exude tranquility and happiness.